A package has more than one story to tell.
Arshia Farhangi presents independent packaging and label design from Algete, Madrid. The portfolio examines the space between a recognisable product name and the supporting details a package needs to hold.
A restrained system can make room for both expression and practical reading. The work shown here studies how a front panel, an edge and a variant cue can belong together without competing for attention.
The collection consists of original fictional product studies. For an actual product, the brief needs its own approved facts, dimensions, suppliers and production decisions. No manufactured product, client relationship or commercial result is claimed for these concepts.