01Label hierarchy
The first read and the closer look.
A label brings a product name, supporting description and necessary details into one limited area. Hierarchy gives those elements different visual roles so the surface remains useful at its actual size.
The starting material includes the real product facts, label dimensions and any existing identity. Content approval, required statements and production constraints must be established for the actual product.
Discuss this package ↗02Carton graphics
Design beyond the front face.
A folded carton can carry an expressive first impression and an orderly supporting panel. The design task considers how colour, type and graphic devices connect the surfaces of the object.
A real carton needs a supplier-approved dieline, substrate choices, print specifications and proofs. The illustrated studies are visual concepts and do not establish structural or regulatory approval.
Discuss this package ↗03Range systems
Related, without becoming identical.
A family of packages can use one shared typographic logic while helping a buyer recognise differences. A repeatable variant cue can make future additions easier to organise.
Specify the confirmed products, changing content and output formats. The engagement should also establish who maintains later variants, checks final copy and approves the production artwork.
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