Arshia Farhangi

Independent concept study

Field / a folded carton

An independent carton concept for a fictional tea collection.

Field / a folded carton complete original visual study
Original self-initiated concept for a fictional brief. No client commission or measured commercial result is claimed.

The question

Connect a bold front face with a quieter side panel, leaving a logical place for the supplied product information.

The visible decision

A large curved green field gives the front face its main shape. The side panel shifts to a quieter pale green with a short two-line descriptor.

What the study contains

A folded-carton illustration showing the relationship between the front face and side panel.

Actual source content, output requirements and approval responsibilities would be defined for a commissioned project. This study explains the design shown here.

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