Arshia Farhangi

Independent concept study

Morrow / a pantry label

A fictional pantry range exploring how a simple label system can feel distinct across two container shapes.

Morrow / a pantry label complete original visual study
Original self-initiated concept for a fictional brief. No client commission or measured commercial result is claimed.

The question

Let the product name remain the first read while giving secondary information a consistent supporting position.

The visible decision

A cream label connects the two containers. The product name has a clear place above the smaller descriptors, while green and warm brown distinguish the vessel shapes.

What the study contains

A bottle-label concept and a related jar application, shown together as an original vector illustration.

Actual source content, output requirements and approval responsibilities would be defined for a commissioned project. This study explains the design shown here.

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